Does Target Sell Phones?

A complete guide to buying a phone at Target, including plan pricing, taxes, and value comparisons for 2026.

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Published: Updated: By the Cell Phone Lines Research Team

Yes, Target sells phones. You can find both prepaid and postpaid devices from major carriers and budget providers. Prices range from $50 to $1,200 depending on model and contract. Target also offers accessories and in-store activation for select networks.

Phones sold at Target: Yes, prepaid & postpaidAverage postpaid monthly bill (FCC): $120Typical prepaid phone price range: $50–$300Total phone models available: 50+Average sales tax on phone: 6–10% of price

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Does Target Sell Phones?

Yes, Target sells phones. You can purchase both prepaid and postpaid devices from major carriers and budget providers. Prices range from under $50 for basic flip models to $1,200 for the latest premium smartphones. Target also carries a wide selection of phone cases, screen protectors, and chargers. In many locations, you can activate a new line or upgrade your existing service right at the electronics counter.

Phone Pricing at Target

Phone prices at Target vary depending on whether you buy a device outright or through a carrier installment plan. Prepaid phones typically cost $50 to $300 and require no long-term contract. Postpaid phones from major networks range from $200 to $1,200 and often come with promotional discounts if you sign a service agreement. Target also sells unlocked phones that work with any compatible network, priced between $150 and $800. Sales tax is applied at checkout based on your state’s rate, typically 6–10%. Activation fees, if any, are separate and set by the network.

Source: FCC Wireless Competition Report (2024); Tax Foundation state sales tax data (2025).

Plans and Billing

Target sells phones that work with a variety of plans. For postpaid, you choose a monthly plan from one of the three major national networks. The average monthly bill for postpaid service is $120 per line, according to FCC data. Prepaid plans are typically cheaper, averaging $45 per month, and often include unlimited talk and text with a data cap. Budget providers offer even lower rates. When you buy a phone at Target, the store may offer a one-time activation setup, but all ongoing billing is handled by the network provider. Watch for hidden fees such as regulatory charges, administrative fees, and taxes that can add 10–20% to your monthly bill.

  • Postpaid: monthly bill includes device payment + plan + fees
  • Prepaid: pay for phone upfront, then monthly plan (no contract)
  • Unlocked: buy phone outright, choose any compatible network plan later
Source: FCC Wireless Competition Report (2024); Consumer Expenditure Survey, Bureau of Labor Statistics (2024).

Prepaid vs Postpaid at Target

FeaturePrepaidPostpaid
Upfront cost$50–$300$0–$400 (with installment)
Monthly bill$25–$60$80–$150
Contract lengthNone (pay as you go)24–36 months
Credit checkNoYes
Phone selection at TargetMany mid-range & budgetPremium models with promotions

Your choice depends on budget and need for the latest hardware. Prepaid plans offer flexibility and lower overall cost, while postpaid plans often include device financing and premium network perks.

Target Return Policy

Target allows returns of phones within 14 days of purchase for a full refund, provided the device is in original condition with all accessories. A restocking fee of $35 may apply for postpaid phones; prepaid phones are usually restocking-free. Unlocked phones and accessories follow standard electronics return rules. Keep your receipt or use Target’s digital receipt lookup for easy returns. Trade-in offers are available in-store and online, giving store credit toward a new phone.

Source: Target Return Policy (retailer’s official published terms, accessed 2026).
prepaid phonespostpaid plansphone activationmobile phone retailno-contract plansunlocked phonesphone accessoriestrade-in offers

Frequently Asked Questions

Can I activate a phone at Target?

Yes, many Target locations offer in-store activation for major network postpaid plans and some prepaid services. An employee will assist with setup, though you may need to complete the final steps online or by calling the carrier.

Does Target sell unlocked phones?

Yes, Target carries unlocked phones from several manufacturers. These devices work with any compatible network and give you the freedom to choose your own plan without carrier restrictions.

What is Target’s return policy on phones?

You have 14 days to return a phone for a full refund. A $35 restocking fee may apply for postpaid devices. Prepaid phones and unlocked phones are usually restocking-free. The device must be in original condition with all accessories.

Does Target offer trade-in deals on phones?

Yes, Target has a trade-in program where you can bring in an eligible old phone—working or not—and receive a Target gift card based on its value. Trade-in values vary and can be combined with promotions.

Are there any hidden fees when buying a phone at Target?

Target itself does not add fees beyond sales tax. However, the network provider may charge activation fees ($15–$35) and monthly regulatory and administrative fees (typically 5–15% of your plan cost). Always read the plan details before purchasing.

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